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Knowledgebase Articles and information about running a website, cPanel and various hints and tips. Here you will find tutorials on php, MySql, .htaccess, cron, SEO, Search Engines, CHMOD, FTP, CSS, HTML and various other hints and tips on running and Administrating a website. |
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![]() Glossary of Internet Terms. Absolute link A link that shows the full URL of the page being linked at. ABMs Automated bid managers ACSS Aural cascading style sheet. ACH Automated clearing house network. Adsense Contextual ad network of Google. Adwords The cost per click ad system of Google. AERT Accessibility and evaluation and repair tool. Affiliate Marketing Helps the product owner expand their network through affiliate paying them on the basis of cost per action. Algorithm The formula that is used to rank websites. Anchor text The word on which the user clicks to follow a link. ASCII American standard code for information interchange. Back link A link from one website to another. BBS Bulletin board system. Black hat SEO Practicing optimization techniques that are not include in the techniques prescribed by search engines. Blind Traffic Traffic that is generated from misguiding advertisement and spam Blog A periodically updated online journal. Bookmark The process of saving your favorite URL in your web browser. Boolean search A search that uses mathematical formulas like and, or, not. Broken Link A link which is no more functional. Byte 8 bit. Cache Memory where frequently used data can be stored for rapid access. CFML Cold fusion markup language. CGI Common gateway interface. Client A person, program, computer or process that requests information. Cloaking Serving a specific page to search engine and a different page to human visitor Clustering Grouping of a number of similar things Cookie A text file that certain sites attach to browsers hard drive. CPA Cost Per Action CPC Cost per click CPM Cost per thousand Ad impressions Cross link A group of sites linking each other. DDL Data definition language Dead Link A link that does not lead to a page or site. De listing Removal of a site from a search engine. Deep link A link pointing to an internal page within the site DHTML Dynamic hyper text markup language. Directory Catalog of websites. Basically categorized and manually organized. DNS Domain name server or domain name system. Domain Location organization of web. Some also refer it as web. EARL Evaluation and report language Entry Page First page visited by a user on a website. EPC Earning per Click. Everflux The process of constantly updating in indexes External Link A link that is not stored in the current server. Feed Process of allowing readers to subscribe content update notification. FFA Free for all. Flash Software that helps the website looking rich. FTP File transfer Protocol. Gateway Page Entry page, first page visited by a user on a website. Google A search engine. GUI Graphic user interface. Home page The main point of entry of a web site. Host Same as server. HTML Hyper text markup language. HTTP Hyper Text Transfer Protocol. HTTPS Hyper Text Transfer Protocol Secure. IDF Inverse document frequency. IM Instant messaging. Inbound link A link to a site from another site. Inktomi Yahoo owned database of search results. IP address Inter net protocol address. Every computer linked to internet has a unique IP address. Java script A scripting language used by a client side. JPEG Joint photographic experts group. Keyword A word used to create a search statement to have required information. Keyword Density The no of keyword present in the content page. This is the old method of search engine relevancy. Keyword Research Tools Tool that help in finding the suitable keyword Link The connection from one web document to another. Link Popularity A measure for number and quality of links to one site. This is one of the imp criteria for Page rank. META Tag Generally referred to Meta description or Meta keywords. Mirror Site A site that duplicates another site. Navigation Paths to help a browser know where they are. Niche A subject on which a website focuses. Open Directory Project A directory owned by AOL also known as DMOZ, the largest human Edited Directory. Outbound link Link from one website to another external site. Overture A yahoo owned company that pioneered search on PPC basis. Page rank A measure devised by Google to measure number and quality of links to a site. Portal This is an entry site which offers the consumer with many services. E.g. Yahoo. PPC Pay per click. Query A keyword or question a user enters into search engine. Reciprocal link A link exchange between two sites. Robots.txt Text-based file that controls crawling of search engine spiders to certain content. ROI Return on investment. RSS Rich site summary. SE Search Engine. SEM Search engine marketing. SEO Search engine optimization. Server A computer that hosts files to deliver to other computers linked by a network. Title A heading for a website may include a brief summary of what it deals with. Traffic Visitors to a website. Unethical SEO Same as black hat SEO. URL Uniform resource locator. Virtual domain Website that uses a virtual server. Virtual Server A server allowing top level domains to be hosted from a single computer. Wikipedia An online encyclopedia that uses wiki software. White hat SEO Optimizing a site following the set of procedures described by the search engines. XHTML eXtensible hyper text mark up language. XML eXtensible mark up language. Yahoo A popular web portal. You tube Video uploading website owned by Google. Zeal A non commercial directory. Zone Some search engine allow their users to restrict their search to a particular area e.g. Google nation wise search. This is just a brief explanation of some of the more common terms, however if you are looking for other great SEO tutorials with more in depth information on various other SEO terminology CivicSEO.com has a great resource full of Search Engine Optimization articles and content. If they don't have the information you want, you can even ask an SEO question and it will be published along with the answers. I definitely recommend checking it out. ![]()
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