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Old 11-01-2008, 12:05 AM
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Default PissedConsumer.com - The Pissed Consumer Review Site Hit

The Pissed Consumer website which lists consumer complaints and reviews at PissedConsumer.com suffered a blow in the Google rankings due to being exposed themselves for an elaborate linking scheme.

Chris1 on a YouMoz post noticed a search for his company on Google showed a complaint on Pissed Consumer ranking in third place.. Very damaging stuff to any online brand. Also the complaints on the site used subdomains for the company name for example http://YourCompany.PissedConsumer.com which Google treats as basically a stand alone site.

The Pissed Consumer complaint about his company was 2 short blurbs with hardly any content that would warrant it ranking so high considering all the other powerful domains on the web that contain his company information.

After digging in, he found out why Pissed Consumer was ranking so high. The company owned around 200 other similar websites/domains which were all linking back to "the mothership" PissedConsumer.com to inflate it's rankings. Here is an example:

Quote:
IP: 65.98.58.74

* pissedconsumer.com

IP: 65.98.58.75

* advertisementcomplaints.com
* alternativemedicinecomplaints.com
* auction-complaints.com
* autofinancingcomplaints.com
* autorepaircomplaints.com
* campingcomplaints.com
* cleaningcomplaints.com
* communicationcomplaints.com
* consultingcomplaints.com
* cosmeticcomplaints.com
* creditcard-complaints.com
* days-inn.hotel-complaints.com
* debtservicecomplaints.com
* directlendercomplaints.com
* drug-complaints.com
* drycleanercomplaints.com
* emergencyservicecomplaints.com
* expedia.hotel-complaints.com
* financecomplaints.com
* fitnesscomplaints.com
* grocerycomplaints.com
* harrahs.hotel-complaints.com
* hospital-complaints.com
* hotwire.hotel-complaints.com
* hummingbird-house.hotel-complaints.com
* installercomplaints.com
* intownsuites.hotel-complaints.com
* invesmentcomplaints.com
* investmentcomplaints.com
* laundrycomplaints.com
* loancomplaints.com
* marinacomplaints.com
* marriott-international.hotel-complaints.com
* medicalcentercomplaints.com
* medicalequipmentcomplaints.com
* mgm-mirage-grand.hotel-complaints.com
* priceline.hotel-complaints.com
* productreviews911.com
* repaircomplaints.com
* restaurant-complaints.com
* sears.laundrycomplaints.com
* special-t-travel.hotel-complaints.com
* store-complaints.com
* thebankreviews.com
* theservicereviews.com
* tourismcomplaints.com
* www.autofinancingcomplaints.com
* www.beautysaloncomplaints.com
* www.childcarecomplaints.com
* www.cosmeticcomplaints.com
* www.cruise-complaints.com
* www.drug-complaints.com
* www.drugscomplaints.com
* www.electronicscomplaints.com
* www.employmentcomplaints.com
* www.entertainmentcomplaints.com
* www.hardwarecomplaints.com
* www.hotel-complaints.com
* www.kosherservice.com
* www.laundrycomplaints.com
* www.medicalcentercomplaints.com
* www.mortgagebroker-complaints.com
* www.movingstoragecomplaints.com
* www.professionalcomplaints.com
* www.resortcomplaints.com
* www.restaurant-complaints.com
* www.school-complaints.com
* www.spa-complaints.com
* www.store-complaints.com
* www.thebrokerreviews.com
* www.tutorcomplaints.com
* www.vendorcomplaints.com
* www.veterinarycomplaints.com

IP: 65.98.58.76

* ripoffcomplaint.com

IP: 69.72.137.86

* a380reviews.com
* advertisementcomplaints.com
* alternativemedicinecomplaints.com
* auction-complaints.com
* autofinancingcomplaints.com
* autorepaircomplaints.com
* campingcomplaints.com
* cleaningcomplaints.com
* clientstory.com
* codeprofile.com
* communicationcomplaints.com
* conreviews.com
* consultingcomplaints.com
* cosmeticcomplaints.com
* creditcard-complaints.com
* days-inn.hotel-complaints.com
* debtservicecomplaints.com
* directlendercomplaints.com
* drug-complaints.com
* drycleanercomplaints.com
* emergencyservicecomplaints.com
* expedia.hotel-complaints.com
* fightadware.com
* financecomplaints.com
* fitnesscomplaints.com
* geo-leo-elias.net
* globalmobileadvertising.com
* grocerycomplaints.com
* harrahs.hotel-complaints.com
* hithealth.com
* hospital-complaints.com
* hotwire.hotel-complaints.com
* hummingbird-house.hotel-complaints.com
* installercomplaints.com
* intownsuites.hotel-complaints.com
* invesmentcomplaints.com
* investmentcomplaints.com
* laundrycomplaints.com
* loancomplaints.com
* marinacomplaints.com
* marriott-international.hotel-complaints.com
* medicalcentercomplaints.com
* medicalequipmentcomplaints.com
* mgm-mirage-grand.hotel-complaints.com
* picsedit.com
* picseditor.com
* priceline.hotel-complaints.com
* productreviews911.com
* repaircomplaints.com
* restaurant-complaints.com
* sears.laundrycomplaints.com
* special-t-travel.hotel-complaints.com
* store-complaints.com
* stylehot.com
* thebankreviews.com
* theservicereviews.com
* tourismcomplaints.com
* www.anotherreview.com
* www.autofinancingcomplaints.com
* www.bankerreviews.com
* www.beautysaloncomplaints.com
* www.childcarecomplaints.com
* www.clientstory.com
* www.corpreviews.com
* www.cosmeticcomplaints.com
* www.cruise-complaints.com
* www.customer-story.com
* www.cutesig.com
* www.drug-complaints.com
* www.drugscomplaints.com
* www.electronicscomplaints.com
* www.emohome.com
* www.employmentcomplaints.com
* www.entertainmentcomplaints.com
* www.financingreviews.com
* www.freeprincess.com
* www.hardwarecomplaints.com
* www.healthrunner.com
* www.hotel-complaints.com
* www.kosherservice.com
* www.laundrycomplaints.com
* www.medicalcentercomplaints.com
* www.mortgagebroker-complaints.com
* www.movingstoragecomplaints.com
* www.pixeditor.com
* www.pleasedconsumer.com
* www.professionalcomplaints.com
* www.resortcomplaints.com
* www.restaurant-complaints.com
* www.school-complaints.com
* www.shopperstory.com
* www.spa-complaints.com
* www.store-complaints.com
* www.thebrokerreviews.com
* www.tutorcomplaints.com
* www.tutorreviews.com
* www.upsetclient.com
* www.upsetconsumer.com
* www.upsetshopper.com
* www.vendorcomplaints.com
* www.veterinarycomplaints.com
* www.writecomplaint.com
As you can see, it's a pretty elaborate scheme to inflate the rankings of PissedConsumer.com and it was working. These sites profited from Adsense and PissedConsumer also made money by selling "Reputation Management Contracts" which allows you to make rebuttals against these "complaints" and the price?

$99 a Month - Professionals with few complaints that need to be addressed immediately.

$1,999 a Year - Businesses that would like to manage current complaints and monitor their online profile.

$ Custom Quote - Large corporations that are interested in custom services to handle consumer complaints.

Pretty lucrative don't you think, considering these "complaints" are not verfied and can be made by anyone who registers.

This is Matt Cutts reply to the Pissed Consumer incident:

Quote:
Hey chris1, we'd already been looking into this ourselves. If you take a random site like hospital-complaints.com from your list, you'll notice that it's completely gone from Google. I also don't see any results from cosmeticcomplaints.com or mortgagebroker-complaints.com (two other domain names I pulled from this list at random). A site: search doesn't return any results at all.

So we had already taken strong action on these domains over a month ago, I believe. I'll still ask someone to take a fresh look at whether we've taken strong enough action though.
Obviously action was taken after this was bought up, because the PissedConsumer.com domain is no longer found in Google. But.. what is alarming is Google's algo missed the elaborate linking scheme, "and" their manual review of the situation a month ago also missed the mothership and knocked out a handful of $8 domains that had no impact on PissedConsumer.com

When you have a site receiving 15,000 unique visitors a day from Google search, and in 5 minutes it "vanishes" never to return when it is not pulling any such tricks and a site like Pissed Consumer slips under the radar and a public "outing" is needed it makes you wonder.
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Old 11-02-2008, 01:00 PM
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Also i just noticed, within hours of this post the page was top #2 for both PissedConsumer.com and Pissed Consumer.

Anyhow it will be interesting to see over the coming weeks/month if they clean up the domain spam and get the site back on track again.
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