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Old 12-23-2008, 08:36 AM
Join Date: Oct 2008
Posts: 48
Default Improving Your Web Site Ranking With Powerful Title Tags

One of the most important factors in website optimization is your title tag. This is written in the HTML code for your page in the "head" section. Many companies make the mistake of simply using their company name on every page of their site. This is a costly error, since today, search engines use the title plus key words in your content, more than ever to determine your standings. Here are some tips for getting better standings through the proper use of title tags. In addition to ranking, your title tag will appear in the title bar of web browsers for visitors who open your page. Having a descriptive title tag is important for visitors as well as for search engines. A Word About Keywords Before building any web site or even any web page, it is important that you choose 3 or 4 prime key words and a number of lesser words as well. The web is full of keyword selection tools, but we suggest you begin with an excellent keyword tool that is free from Google. We cannot cover this process in this article, but we have other articles that go into this critical area. For each page of your site, select two or three major keywords you believe people will use to find your page in the search engines. What To Put In Your Tag Many web sites just have the company name in the title tag. This is great if you are so well known that people will use your name to search when they want to find your site. For example, 301 Moved Permanently. However, if your company name is less well known than Coca Cola, GE, IBM and others you will do far better to put your name, your city and two or three of your primary keywords. An example for my company web-star.biz might be , "web-star marketing affordable consulting". This title has about 60 characters. It describes the prime keyword for the page and identifies the company name. If you are going for a local market, we suggest you include your area such as Denver or Denver CO or CO because more and more searches on the internet (about 30% in Nov 2008) are searches for local products and services. It is far easier to get to the top of the search engine pile for a city or state than for the world as there is less competition. Proper Length We suggest that you limit your title tag to 65 characters or less as that is the limit most search engines display. Don't waste any characters using "and" or other words that take up space in the prime area. Critical Title Errors To Avoid There are three common title errors that really cost. The first is no title. It is amazing to me how many sites have no title. This is very costly as the title is an important factor in telling the search engines what keywords to list you under. The second error is using just your company name. Unless you are world famous, people will not be keying in your name to find you. Use your name but also use two or three prime keywords. The third most common error is using the same title (usually the company name) on every page in your site. Many search engines penalize sites that do this by moving them down in the ranks. More importantly, using a unique title tag for each page allows you to get listed in the search engines for several keywords and make your page content very relevant to those keywords. This makes for better engine placement. Other Considerations To Move Up There are a few other things you can do to increase your ranking. When you put a hyperlink to another page, instead of using a phrase like "Click here", use a keyword. For example if you want a visitor to click on your upcoming seminar page, use a hyperlink like "upcoming seminars". Using the keyword in a hyperlink helps the search engines rank that page and your link higher and more specifically. Also, when you select file names for the pages on your site, use the appropriate keyword. For example, if you save your page on seminars as "p10345987.htm" you will not be as successful as if you assign a page name like "seminars.htm" which contains a prime keyword. These are a few simple ways to improve your title tag that will result in more visibility, more traffic and more sales. By Carl Davidson
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Old 12-24-2008, 09:41 AM
Join Date: Nov 2008
Posts: 59
Default Re: Improving Your Web Site Ranking With Powerful Title Tags

Yeah, it's a fact that almost half of the traffic will be driven to your web site by your title only. So always add your title as no 1 keyword for your page and also selecting most powerful and unique title will produce you exact results. Thanks for sharing.....

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Old 12-26-2008, 08:36 AM
Join Date: Dec 2008
Posts: 58

Yes, You are right, i agree with you.

Title tag is most important part for site. with title if we take care about meta optimization like perfect user and robotss friendly meta can help us to get top rank and with user friendly meta, we can increase traffic on our site, after quality of site, and services of site can help us to increase online business.
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Old 12-29-2008, 07:36 AM
Join Date: Jul 2008
Posts: 77

fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page, changing them may result in more clickthroughs.
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Old 01-24-2009, 08:24 AM
Join Date: Jan 2009
Location: USA
Posts: 3

If you use keyword as a title it is too better for your site.
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