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SEO Search Engine Optimization, this section lists articles and tutorials on Search Engine Optimization for various Search Engines including Google, Yahoo & MSN. We provide SEO hints, tips and other free goodies to help you optimize your site and to start ranking well in the Search Engines.

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Old 05-24-2007, 04:04 PM
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Default SEO Glossary

SEO Glossary of Common Terms.

Anchor Text
Anchor text refers to the visible text for a hyperlink. For example:

< a href="http://www.tareeinternet.com/" >This is the anchor text< /a >

Algorithm
A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines.

Back Link
Any link on another page that points to the subject page. Also called inbound links or IBLs.

Black hat
Using seo practices that are against search engines rules: IP cloaking, scraping, blog and forums spam and generally using unethical practices. These sites usually don't last long.

Bot
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.

CPC
Abbreviation for Cost Per Click. It is the base unit of cost for a PPC campaign.

Crawl
Search engine finds pages on the World Wide Web and records their details in its index by sending out ?spiders? or ?robots?. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

CTA
Abbreviation for Content Targeted Ad(vertising). It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

CTR
Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.

Doorway Page
Also called a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

DMOZ
DMOZ is the largest human edited directory on the internet from Netscape/Mozilla in partnership with AOL Search. The Google directory gets their data from DMOZ.

FFA
Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.

Gateway Page
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

IBL
Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.

Keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

Keyword/Keyphrase
Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries.

Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.

Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site?s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

MFA
Stands for "Made For Adsense" and is used to describe a site usually of poor quality, or having copied conted soley for the purpose of using Adsense to generate revenue.

Meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

Mirror
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

PFI
Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.

Portal
Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.

PPC
Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.

PR
Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.

Reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other?s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don?t view it very favorably because it is clearly a manufactured method of generating links.


Robots.txt
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

RSS
Really Simple Syndication, is a method of delivering website content to an "RSS Reader" which enables people to keep up to date with various sites "on the fly" and without having to physically visit the webpage.

Sandbox
Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

Scraped
A robot or script is sent to blogs, etc, to get tons of content which you put on your site. Blackhat practice, also see MFA


SEM
Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)

SEO
Abbreviation for Search Engine Optimization. SEO covers the process of
making web pages spider friendly (so search engines can read them)
making web pages relevant to desired keyphrases

SERP
Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.

Spam
In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.

Spamdexing
Spamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Spider
Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Spider Trap
A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.

Stop Word
Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as "the".

TBPR
Tool Bar PageRank, the Pagerank value that's represented as a green bar on the Google Toolbar. This number can be different to datacenters Pagerank value during an update as the Toolbar is commonly updated last.
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  #2  
Old 12-20-2007, 08:47 PM
Junior Member
 
Join Date: Dec 2007
Posts: 9
Default SEO Glossary

Quote:
Originally Posted by Admin View Post
SEO Glossary of Common Terms.

Anchor Text
Anchor text refers to the visible text for a hyperlink. For example:

< a href=&quot;http://www.tareeinternet.com/&quot; >This is the anchor text< /a >

Algorithm
A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines.

Back Link
Any link on another page that points to the subject page. Also called inbound links or IBLs.

Black hat
Using seo practices that are against search engines rules: IP cloaking, scraping, blog and forums spam and generally using unethical practices. These sites usually don't last long.

Bot
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.

CPC
Abbreviation for Cost Per Click. It is the base unit of cost for a PPC campaign.

Crawl
Search engine finds pages on the World Wide Web and records their details in its index by sending out ?spiders? or ?robots?. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

CTA
Abbreviation for Content Targeted Ad(vertising). It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

CTR
Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.

Doorway Page
Also called a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

DMOZ
DMOZ is the largest human edited directory on the internet from Netscape/Mozilla in partnership with AOL Search. The Google directory gets their data from DMOZ.

FFA
Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.

Gateway Page
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

IBL
Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.

Keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

Keyword/KeyphraseKeywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries.

Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.

Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site?s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

MFA
Stands for &quot;Made For Adsense&quot; and is used to describe a site usually of poor quality, or having copied conted soley for the purpose of using Adsense to generate revenue.

Meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

Mirror
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

PFI
Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.

Portal
Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.

PPC
Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.

PR
Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.

Reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other?s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don?t view it very favorably because it is clearly a manufactured method of generating links.


Robots.txt
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

RSS
Really Simple Syndication, is a method of delivering website content to an &quot;RSS Reader&quot; which enables people to keep up to date with various sites &quot;on the fly&quot; and without having to physically visit the webpage.

Sandbox
Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

Scraped
A robot or script is sent to blogs, etc, to get tons of content which you put on your site. Blackhat practice, also see MFA


SEM
Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)

SEO
Abbreviation for Search Engine Optimization. SEO covers the process of
making web pages spider friendly (so search engines can read them)
making web pages relevant to desired keyphrases

SERP
Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.

Spam
In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.

SpamdexingSpamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Spider
Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Spider Trap
A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and &quot;ban&quot spiders that do not respect robots.txt.

Stop Word
Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as &quot;the&quot;.

TBPR
Tool Bar PageRank, the Pagerank value that's represented as a green bar on the Google Toolbar. This number can be different to datacenters Pagerank value during an update as the Toolbar is commonly updated last.
Hello there, Thanks for the glossary, it really helps. Thanks
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