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Old 03-24-2009, 07:06 AM
Junior Member
Join Date: Jul 2008
Posts: 15
Default google adwords--BROAD VS EXACT


I am using google keyword tool for keyword research. I am looking for high traffic and low competition keywords.

Recently, I found a keyword(lets assume it's xyz abc) with the following data:-

Keyword--(xyz abc)--(BROAD)---90,500-----74,000
Keyword--(xyz abc)--(EXACT)---73---------91

My questions:

1. Why is this vast difference?
2. What exactly does BROAD depict?
3. What exactly does EXACT depict?
4. Should I still use the keyword? Why Yes? Why No?

Please help me out in this research work so that I can learn more.

Ravi Verma
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Old 03-24-2009, 01:47 PM
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Join Date: Feb 2009
Posts: 8

Probably, the below link should help you out. http://adwords.google.com/support/bi...en&answer=6324

Broad is for all the similar keyword phrases and variations.

Exact is for the Exact keyword (phrase) and nothing else.

And you can't say whether you should use that keyword or not without knowing it. A lot changes in this business from niche to niche.
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