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SEO Search Engine Optimization, this section lists articles and tutorials on Search Engine Optimization for various Search Engines including Google, Yahoo & MSN. We provide SEO hints, tips and other free goodies to help you optimize your site and to start ranking well in the Search Engines.

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  #1  
Old 07-30-2007, 04:00 AM
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Default What is Search Engine Optimization?

What is Search Engine Optimization?

Search Engine Optimization (SEO) and Search Engine Management (SEM), or as it is sometimes called Search Engine Maintenance, is in an industry unto itself. While it seems that this would all be a part of the web design service industry, this is virtually impossible for most web design firms as the customized SEO/SEM components of commercial web development projects are by themselves a full time job with years of research involved.

SEO starts at the design level, as internal linking structure and anchor text play a critical role in how optimized your site is for Search Engines. Taree Internet has the upper hand on most SEO Companies as we specialise in both Design and SEO, with several years experience in both fields.

If you get either of these components wrong you may as well be shoveling horsepoop into the wind with your mouth open. You will make little if any progress, and end up with nothing but a bad taste in your mouth.

Out of over EIGHT BILLION web pages known to be on the Internet, ONLY 27% of them are even catalogued in the Google database! So is it any wonder that most business owners with websites are currently disappointed by their website's results?

And while you are busy running your business, how much time do you have for that extra full time job with homework that is required to understand how to fix the problem?

Here is some data compiled from the leaked AOL documents, explaining what percentage of clicks each page one position receives. The numbers keep dropping for page 2 and for page 3 clicks are virtually non-existant as data shows people refine their search if they havn't found what they want on the first 2 pages of results.

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.

The Number one spot as you can see is the place to be.

Why optimize your website for search engines?

You may or may not know that millions of people use search engines every hour to locate a product or a service? If your website is not listed in the top of the search engine results when people look for your product or service, YOU ARE LOSING CUSTOMERS!!!

A common misconception held by far too many businesses on the web today, is that simply building a website and having a catchy domain name is enough.

This is by no means the case. What good is an award winning web design, if the site can't be found on the Search Engines? And with the recent developments in localized search capabilities, this now holds as true for the local lawn care service, as it does for the global supplier of widgets!

Regardless of whether your market is local, statewide, regional, national, or global, your placement in the search engines like Google, AskJeeves, HotBot, AltaVista, MSNSearch and others is quickly becoming vital to the continued success and/or growth of your business.

How does SEO and SEM relate to your business?

More and more people are using search engines to locate everything from air conditioning service to yoga instructors. No matter what your product or service, or where you think your market is, there are people using search engines to find what you sell and no doubt this is how you found Taree Internet and this article.

Once your business is ranked highly on the search engines under your relevant keyword phrases, your business can flourish like never before by tapping into vast markets that were previously unreachable.

Imagine this.

You own a localized service oriented business. Perhaps it is an accounting firm, or a veterinary practice. What would it do for your business, if you could afford to put your ad on every billboard in your county? How about adding a nice sized newspaper ad every day? How would it impact your business to be able to put it in front of that many people?

Let's say that you own a business whose product or service is marketed regionally, nationally, or heck even globally how much would it cost to advertise on this level by non-internet means?

How would it affect your company's profitability if you could have a NOTICEABLE AD in EVERY YELLOW-PAGED PHONE BOOK IN THE COUNTRY??? How about if you had nationally aired TV commercials as well? What would that level of exposure do for you?

With the volume of internet users and searches being performed by the thousands every second, having a page one placement is akin to playing a world wide TV commercial somewhere every second of the day!

Search Engine Marketing targets your customers.

Comprehensive Search Engine Optimization and Maintenance serves your business better than either of these examples could. Because what successful SEO/SEM service does is put large numbers of people who are looking specifically for your product or service, right at your virtual doorstep unlike playing a TV commercial to people who don't care.

By directing targeted traffic to your business website, visitors who are actively searching for your product or service will provide your business with more qualified prospects, and provide them with far more information than your phone book ad or billboard could ever convey. And with over 300 million internet users in the U.S. alone, a number that is growing at a phenomenal rate, it is simply impossible to ignore the impact of placing well on the search engines.

Since users rarely search past the third page of results for a given search, the first three pages of results are considered prime internet real estate for your business with page one being like a waterfront property.

Check it out for yourself.

Do this go to Google™ and in the search box type what you would expect your prospective customer to type if they were looking for your service. If you are a localized business, be sure and include your locality in the search.

Example: An attorney in Nashville specializing in personal injury might expect would-be clients to type "personal injury attorney Nashville" or some variation. Take note of the competitors sites listed on those first three pages of search results. Is your website there among them? No? Suppose that could be costing you business?

Now is the time to claim your piece of prime real estate and claim that revenue off your competitors and back in to your pocket where it belongs.
Contact Us today and lets get started, we have the ability to rank you page one no matter what your search terms!
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  #2  
Old 11-28-2007, 11:09 AM
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Default seo

seo stand for search engine optimization .the function of seo is to increase the ranking of given keyword.

There are many criteria :

Off page optimization
on page optimization

off page optimization:

Directory submission
social bookmarking
classified
press release
article

On page optimization:

anchor text
keyword optimization
content optimization
Xml
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Old 12-20-2007, 07:06 PM
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Wink Meaning of SEO

Basically, What is SEO? Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites. The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as: On-Page Optimization, On-Site Optimization, and Off-Site Optimization. Designing a website so that it ranks highly in the search engines when someone searches for specific phrases related to the site.
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Old 03-16-2010, 03:47 AM
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Default

there are lots of criteria in SEO its So depth
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Old 03-01-2011, 09:34 AM
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Default What is Search Engine Optimization?

Im new piece in SEO.thanks for these great tips

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Old 04-23-2011, 06:48 AM
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Default

SEO has a vast scope and it has many different meanings for all the users. It is a search engine optimization in which we apply certain techniques to popularize our website.
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