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Search Engine Optimization is main part of internet marketing. Search Engine Optimization is key to the success of your web site in cyber space and essential for your online business. In order to get successful Search Engine Optimization, it is best to hire expert Search Engine Optimization Consultants. However in order to know that you have hired best from Search Engine Optimization companies and they are working in right direction, it is important to have some prior knowledge to you as well. Here we are defining some key points for a successful Search Engine Optimization strategy. You can compare this with what provided by your Search Engine Optimization consultants.

Objective:

Objective for Search Engine Optimization must be clearly defined and in accordance to your true requirements. Here are some of objectives. You may have one or multiple of these.

1. Site Indexing
2. Page Ranking
3. Keywords Ranking
4. Traffic
5. Sales
6. Promotion

Procedure:

There are two type of tasks required for Search Engine Optimization

1. On Site
i. Keywords research
ii. Meta Tags
iii. Relevant content with optimal Keyword density
iv. Site Map
v. Links
2. Off Site
i. Search Engine Submissions
ii. Directories Submissions
iii. Article writing and submissions
iv. Forums management
v. Blog Management
vi. Community Sites
3. Analysis
i. Log Reports
ii. Stat links
iii. Google Analytic
iv. Competitors site

All of mentioned above tasks has different effects on Search Engine Optimization. We will define these effects in detail in our next article. You have to see what procedure adopted by your Search Engine Optimization company and is that in line with your objective or not. Please note Search Engine Optimization is time consuming job and need patience before start getting results. But if initial strategy is not correct in accordance to your Search Engine Optimization needs, it will be a loss of both time and money.