SEOSearch Engine Optimization, this section lists articles and tutorials on Search Engine Optimization for various Search Engines including Google, Yahoo & MSN. We provide SEO hints, tips and other free goodies to help you optimize your site and to start ranking well in the Search Engines.
Webmasters generally don't do one way links, only to you. Sometimes they do link exchanges. It is difficult to get any one way links when you have such a one-sided commercial site like you do. You do not have space for link exchanges and unless you get links from your clients there are 10s of thousands of web design sites out there looking to get one-way links and you will be the hundredth in that line.
Link Exchange is a way to gain backlinks. You'll put the link of your link exchange partner to your website (in your resource page) and so your link exchange partner is.
A piece of advice when making link exchange: have link exchange in websites within same niche. =)