[criphaze22]

In search engine optimization[COLOR=blue ! important][COLOR=blue ! important][/color][/color], off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

www.principalfashion.com

[meanne2007]

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. while
Off page search engine optimization essentially refers to one very important factor and that is which other websites are linking to your website and how they're doing it. These include:

• Anchor text used in the link
• The title of the page your link is on
• The page rank of the page your link is on
• The "theme" of the website your link is on
• The age of the website linking to you