[JMasterJ]

Ok, ready to start a brand new site for this year, have been out of the loop for a bit working at another job... but I am ready to attack my motherload and hopefully, my retirement project. I just want to see if my understanding of the priorities in SEO are correct, because I know some rules have changed in the last several months, so any help would be appreciated:

The site is for promo items of all kinds, and I want this to be THE site... so this is my list:

1. Web site content - Value, volume, organization, and updated as often as possible
2. Keywords/phrases - apply the ol' supply/demand principle right
3. If possible, get high PR sites to link to you legally
4. Article/unique content back linking (is it true this is getting less and less powerful as a component?)
5. Other possible white backlinking tools (any suggestions/sites?)

Am I missing anything or wrongly ordered this list?