vBulletin SEO: Forum Search Engine Optimization
Taree Internet specializes in optimizing forum software for optimal Search Engine exposure and rankings, along with the installation and customization of products such as vBulletin, vBSEO, phpBB, MyBB and numerous other community platforms and their hacks and addons.
We have also worked with a number of large forums to perform optimization of MySql and database queries as well as template customizations and caching systems to reduce the server overhead, reduce bloated code and provide the fastest page loads possible. This is extremely important to your communities Search Engine Optimization and growth, if search engines such as Google encounter slow page loads and high server load they can reduce crawling intensity which can result in new content taking much longer to be indexed or even worse, deeper content in your forum may not be indexed at all. Also members do not like slow boards, it can mean less pageviews, signups, ad impressions as well as more hardware and bandwidth costs as you community grows.
How do you do this?
There are literally dozens of things that can be customized and optimized, for example lets take something simple like the “Forum Jump Menu” on vBulletin.com
Looks simple and innocent enough right? But if you visit this page, then ‘Right Click’ and ‘View Source’ you will see it contains over 100 lines of code, is 8kb in size, is not SEO friendly, and also interacts with the database to fetch the Forum Names, and when you select a forum to “jump to” it’s equivalent to submitting a form. It also takes 2 clicks to jump to another forum section, one to drop-down the list and another to visit the particular section.
This can be fixed in a few ways, you can eliminate the whole lot for guests and search engines making your code to content ratio much better and display it only to registered users. Or you can throw the lot in the trash and implement a SEO Friendly <li> text link system that search engine can follow, employs anchor text to your forum categories from “every” page on your forum which introduces a flat architecture and ensures Pagerank distribution, it doesn’t require database interaction, it is also user friendly and requires far less code.
There are dozens of specialized enhancements that can be done to your forum beyond what even a sound package such as vBulletin and vBSEO can provide. Taree Internet can provide basic services for your community from simple installation of forum software, themes and hacks to advanced customization and configurations as well as extensive performance optimization of big boards running thousands of concurrent users as well as highly advanced forum search engine optimization.
Please Contact Us if you would like your community optimized today, or if you have any queries.